One of the most undervalued forms of SEO and link building may very well be the press release. Many people dread writing just as much as they dread public speaking and avoid doing it at all costs. That being said, a press release may be just the tool that separates your car dealership from the one down the street.
At AutoDealershipMarketing we understand that a lot of work and thought goes into writing a great automotive press release. Whether you are writing car dealership press release for your personal dealer or a more large-scale release for a new make/model release these tips and tricks should help you become more successful.
There are hundreds of press release distribution services out there and many of them are even free. Like everything else in the world though, sometimes you get what you pay for. Don’t get me wrong, I believe that you can be successful using a free press release service, but I just think that the paid ones are better and you have a better chance of ranking higher in Search Engine Results Pages.
The first step in your quest for SEO dominance in your automotive press release is to have a title with a great keyword in it. I use Google’s Keyword Tool to determine the best keyword for the release that I am looking to send out. For example, if I am writing a press release about my car dealership carrying a specific model that recently won an award, I would title the press release: “My Dealership Carries the Award Winning (Make/Model) in (City/State). Now I know this is pretty simple and Yes it is a simple explanation but not everything has to be difficult right?
Once you get the title down, you should reflect that keyword at least two times during the body of the release. The summary should also have the original keyword in it. In the example above the keyword would be, Make/Model in City/State. A simpler example would be Chevy Silverado in Chicago.
When these keywords are inserted, links should be put in them linking the keywords back to the dealership and the model that is being promoted. For example; Chevy Silverado in Chicago links to the Chevy Silverado page. Pretty simple strategy huh?
One thing to remember with a press release is that they need to be written in a news like fashion. I like to use the reverse pyramid structure. This means you start with the most basic facts and most important news notes at the beginning and work your way down to the bottom.
The press release service that I personally like to use is VOCUS PR Web. There are many services out there that offer great release options. I just like VOCUS because the people have always been friendly and I’ve had good luck with them.
Obviously this run-down of the car dealership press release has been a very simple one. In the future I will touch on some more intimate details of writing a great automotive press release but this is just to get your feet wet. If you stick with these little tips you should be relatively successful with your press release. Keep checking AutoDealershipMarketing.com for more info and if you have any questions or would like to learn more contact us via our CONTACT US page.