Autodealershipmarketing Blog

Auto dealership marketing is an essential investment.  Whether the auto buying market is hot or ice cold it is important that you capture as much of the market share as you can.  Proper and effective auto dealership marketing is how you do it.

Many auto dealerships have pulled out of costly traditional marketing avenues like radio and television and have focused on newspaper and online marketing.  Online marketing, especially search engine optimization, has proven to offer the highest return on investment.

Consumers search online for information about new and used cars and even search for available cars online.  The web has completely transformed the industry and it is important for all dealerships to have effective auto dealership marketing that includes search engine optimization and other online marketing elements.

The most effective SEO firms understand that your goal is not simply traffic to your website.  Your goal is driving people to the dealership and allowing your sales team to sell cars.  To reach this goal it is important that your auto dealership marketing plan integrate various elements that work together to drive buyers to your dealership.

When you are speaking to potential marketing firms for your auto dealership you will want to speak to them about these topics.  See how they measure success and make sure they measure success in the same way you do.  Being on the same page from the first day is important.

If they are in line with your objectives you want to ask them how they go about meeting those objectives and see if they offer any types of assurances.  As a car dealership you are used to speaking about assurances and guarantees, so speak to the marketing firm about them.  Most do not offer a guarantee but the better ones will offer some type of assurance.

Investing in marketing is important.  Make sure you choose the  most effective form of auto dealership marketing – online marketing including search engine optimization.

Auto dealer marketing has become increasingly more important as the competition in the industry has heated up.  With fewer buyers shopping for new and used cars, auto dealers are competing more heavily than ever before.

Traditional forms of auto dealer marketing have taken a backseat to online marketing.  Consumers are flocking to the Internet to research cars and find dealerships.  New and used cars are searched for online more than any other resources.  Thousands of potential buyers are searching for cars sitting on your lot today!

The most effective form of auto dealer marketing is search engine optimization and Internet marketing.  Offering the highest return on investment (ROI), online marketing competition has heated up.  The most savvy auto dealers are investing in both immediate and long term efforts to get more traffic to their website and more buyers into their dealership.

For auto dealer marketing to work effectively there needs to be an integrated effort.  The goal is not simply to bring traffic to your website.   The goal is to drive buyers to your dealership.

Effective use of online promotions, e-mail marketing, online public relations in combination with search engine optimization can increase your sales and keep your sales team happy.

When you opened your dealership you likely thought about location.  After all, with any type of real estate it is all about location, location, location.  Online that location is where your website ranks when someone is searching for you.

Here is a simple test to see how your website is doing:

a)      go to Google and type in a search term that is a combination of your City and any of the following terms:

1. i.      new cars
2. ii.      used cars
3. iii.      car dealership
4. iv.      manufacturer name (e.g. Honda, Toyota, etc)

b)      look at the first two pages of results

c)      if your website appears you are doing fine, but can always do better;  if your website does not appear you need search engine optimization

With the competition heating up make sure you have invested in effective auto dealer marketing.