The car industry is highly competitive and every auto dealer wants to increase their number of leads.  The best source of leads is leads created on your website.  Pay-Per-Click advertising (PPC) is a way to get immediate traffic to your dealership's site. 

Pay-Per-Click advertising differs from search engine optimization in a couple of important ways.  First of all, in PPC campaigns you pay for each person that clicks on your website from the search engine.  In SEO campaigns you pay nothing per click.  Secondly, PPC campaigns can get your website found immediately, while SEO campaigns can take 30 – 180 days before you see significant ranking changes.

Another key difference between SEO and PPC is where your site is found in the search results.  PPC ads are found on the top of and the right-side of natural search results in Google and Yahoo (or on the bottom of the results).  The PPC ads are shaded in a different color to highlight the fact they are paid ads rather than natural ads.

PPC campaigns, if highly targeted and well-managed, can increase your website traffic.  It is important, however, that PPC not be used for long-term traffic goals.  Your higher return on investment (ROI) will be through SEO efforts.

The majority of our PPC management clients are also SEO clients.  We do offer PPC management services exclusive of our other services as well.

Our team includes highly experienced, Google and Yahoo certified experts

Pay-Per-Click campaigns can bring targeted traffic to your website and more importantly bring people into your dealership.  An effective PPC campaign needs to be well managed.  Our team includes professionals that have been certified by Google and Yahoo as PPC experts.
Your pay-per-click ad campaign will be developed specifically for your dealership.  It will be crafted based on your target demographics and the vehicles you are most interested in promoting.  We will research the best keywords and work with you in establishing effective landing pages for the pay-per-click campaign.